The Magic of Murals
If this past year has taught us anything, it’s to appreciate the small things in life and find a crucial source of mental harmony. These everyday moments help us learn more about ourselves, practice gratitude, and prevent us from taking the world for granted. From learning to master the perfect whipped coffee to perfecting our dance moves on TikTok, we’ve all been busy finding joy and leveling up in the art of living.
We’ll let you in on a not-so-secret secret…we are fascinated and drawn to outdoor public murals! These swoon-worthy sources of happiness often stop us in our tracks and provide a moment of pause to just appreciate them. They unexpectedly add magnificence to once unnoticed corners and cultivate a sense of community through visual storytelling. These walls of wonder inspire us to slow down and appreciate the earthly elements around us. And get this, public art even attracts new businesses and boosts local economies by drawing in customers and making spaces more attractive. Win. Win.
We all know the best brunch spots are those that also provide epic mural #selfie moments. If you follow us on Instagram, you know that murals are the muse for our #muralmonday social media campaign. These large, artful masterpieces serve as the perfect backdrop for our stylish furniture and fleet of Etc. Merchandising vans. By incorporating the architecture of a building, these delightful treasures deliver inspirational beauty and a rock-solid vibe check.
And, while we love all murals, the ones that make our joy levels jump off the charts are the kind that deliver a double dose of mural magic. Converse, the American shoe company, has partnered with 13 artists worldwide to create murals using special paint that helps clean the air. From Warsaw to Rio De Janeiro, these murals are popping up with special light-activated photocatalytic paint that breaks down pollutants, eats smog, and improves air quality. Yes. Artwork that makes more than a visual impact!
The goal for Converse’s entire urban nature project is to produce art that equals 3,000 trees. Yep, you read that right…3,000 trees! It’s probably worth mentioning that ONE tree is estimated to absorb nearly 10 pounds of polluted air each year and release 260 pounds of oxygen. Multiply that times 3,000, and we think that’s one epic beauty + brains mashup worth mentioning.